Saturday, May 05, 2012

SUMMER BOX OFFICE: LOOK OUT FOR THE AVENGERS

This is the first official weekend of the summer box-office blockbuster movie season, and it all kicks off with one of the most anticipated superhero movies in years. I am talking, of course, about Marvel's The Avengers, which is right now romping to victory at the box office and could have an opening weekend of $175 million, topping Harry Potter And The Deathly Hallows Part 2 for the best opening weekend of all time. On Friday it made $80.5 million for the second-biggest single day and second-biggest Friday of all time, behind only the aforementioned Harry Potter Part 2 that made $91 million.

Wow. I expected big things from The Avengers but nothing quite like this. This is on track to be the biggest hit of the year so far, knocking off The Hunger Games.

I wrote a huge screed in my Cairns on Cinema column this week previewing summer movie season and some of the big summer movies that are on the way, including The Dark Knight Rises and The Amazing Spider-Man. Needless to say, the comic book geeks are in for a whale of a summer.

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