Saturday, December 17, 2011

MOVIE SLUMP IS STILL ON

More thoughts on the great movie box office slump of 2011 today. First, here's a link to my Cairns on Cinema column this week where I give my reasons why people aren't showing up.

I said the slump was due to 3D and increased ticket prices, and this was why people were no longer supporting the "same old junk" that they used to spend money on in the past. Although truth be told, they're not even really supporting the good movies, either. 

As for this weekend's box office, it looks like the grim domestic trend is continuing. Nikki Finke is reporting this weekend's releases Sherlock Holmes: A Game of Shadows and Alvin And The Chipmunks: Chipwrecked (pictured) are way off their previous instalments' box office. Just 24 hours earlier Finke was claiming that pent-up demand was going to mean big audiences for both of them, but Saturday is seeing a different story play out. As for the reasons these two aren't setting the world on fire, you can look no further to my theories: 3D (both of them), increased ticket prices (ditto), contributing to people refusing to support the same old junk (two sequels). And this is definitely junk -- especially the Chipmunks. 

Memo to Hollywood: no more high ticket prices, and no more sequel junk. Please.

About the only good news is Mission Impossible: Ghost Protocol is doing great business on the IMAX screens. But when was the last time we saw a decent action movie on screens? A long time ago, I say. No wonder it's doing so well.

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