Sunday, August 15, 2010

SCOTT PILGRIM VERSUS THE ENTIRE MOVIEGOING PUBLIC

So the big story at the box office is that the guys have spoken. They want their entertainment, as evidenced by their vote with their wallets this weekend for The Expendables to the tune of $35 million, easily outdistancing the $23 million of Eat Pray Love.

The big loser at the theaters was the new Michael Cera flick Scott Pilgrim vs the World, with a fifth-place $10.5 million haul behind the previous box office champs The Other Guys and Inception. Again, Cinema Blend has this article on how badly it flopped, noting that the internet buzz for the movie seemed to be through the roof. The problem is that a lot of the Internet buzz is generated by and read by a small group of people -- the usual geeks. We saw exactly this kind of thing before with Snakes on a Plane and other movies.

This movie also supposedly took Comic-Con by storm. Well, so much for that convention. Honestly, I don't see much appeal for this movie beyond the fanboy crowd and assorted younger folks who are into this sort of thing. Forgive me for saying this, but I am absolutely sick and tired of fanboy-and-comic-book movies. It's getting more and more obvious to me that my own taste in entertainment breaks rank with much of the prevailing "fanboy" opinion about movies and about life in general.

In fact it's gotten to the point where I am almost ready to boycott any and all "fanboy" entertainment -- just so Hollywood studios get the message that people are sick of these comic book adaptations and want some movies aimed at grown adults again. You know, ones with spies and action and stuff.

Even Jeffrey Wells, who I figured would be absolutely beside himself over the fact that a Neanderthalish movie like The Expendables finished in first place, actually seemed pleased with the box office results -- in particular the Scott Pilgrim box office results. "This weekend will henceforth be referred to in the record books as The Great Scott Pilgrim Slapdown -- i.e., a clear-cut verdict in which the rank-and-file sampled and rejected a film that had been celebrated and recommended by the elite geek-dweeb set."

I'm with Wells on this one. I don't even care if this was a good movie or not -- I have no interest in the subject matter, period. And neither does the rest of North America or anywhere else. Scott Pilgrim joins what has proven to be quite a scrapheap of a summer at the box office. The scrapheap is quite a pile by this point (Knight and Day, Sex and the City 2, The A-Team, Jonah Hex, etc.).

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