Friday, November 13, 2009

MORE ON THE CABLE BUSINESS NEWS WARS

Cable TV Week continues here at the blog! On the heels of my posts about cable business news earlier in the week, here is a piece from Vanity Fair about Fox Business Network and asking whether it is a lost cause.

I have to say, it's pretty hard to call a network a success when you have so much trouble finding a feed for it anywhere. You can watch CNBC on any cable system; and you can have no trouble picking up a Bloomberg feed on the Internet. Here in frozen Canada, you can even watch BNN out of Toronto! But Fox Business Network is absolutely difficult to find anywhere.

I do agree that once the deals that the Rupert Murdoch-owned Wall Street Journal still has with CNBC expire, then things will start to look up for Fox Business, because they'll get access to all that talent. I also think some of the moves they have made, like the hiring of John Stossel away from ABC News, will help over time. A better economy will also help. Let's face it, nobody wants to watch bad economic news on TV. Sure, a lot of people watched CNBC during the crash, but things were even better for them during the boom times in the '90s. In fact, you couldn't keep up with the amount of business news TV shows and live streams that were out there at the time. Boom times are exactly what Fox Business Network needs to get in more viewers.

But they really do need to quit having their anchors taking in Happy Hour at the local bar. Audiences of these financial channels would rather know what are the best stocks, not the best drinks.

(Pictured: Fox Business anchor Alexis Glick, mainly because I didn't feel like putting a picture up of Cody Willard or anyone else from over there.)

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