It's time for another of my periodic updates on the state of men's magazines in North America.
As you know, it's been a swift decline for the past couple of years with several North American titles going completely belly-up (FHM, Stuff, etcetera). Now MAXIM, the mothership of them all, is in really serious trouble, and it's because their owners Alpha Media are seeing their earnings PLUMMET in the bad economy. Advertisers, which used to flee traditional media to advertise on the Internet, are now putting their ads nowhere at all. Alpha Media also have a mountain of debt that is choking the owners to death.
Now it looks like the company that bought MAXIM and Blender from the former Brit owners may end up in the hands of creditors.
Not even the appearance on the cover this month of an actress with a reputation for being extremely popular with guys, Olga Kurylenko (right), seems to have helped. Dammit!